When it comes to business, it's not better products or cheaper prices that separate growing businesses from failing ones. Instead, it's the systematic understanding of how to find and keep the right customers. For successful growth companies, customer acquisition and retention are part of the same system, not separate tasks accomplished at different times. Instead of blindly throwing darts while blindfolded to see if they can acquire customers with different marketing options, most companies adopt a way of acquiring customers that simply tries random channels to see if something sticks. Yet for growing companies, customer acquisition is strategic and applies to do different niches and types of clients, including trying to find legal clients . They know who their ideal customers are, where to find them, how to get them to convert, and subsequently, have systems in place to turn them into advocates for referrals. Identifying Customer Value Beyond Acquisition The most successful g......
