Firstly, I want to say that I am not a big user of AI, esepically Generative AI, which has, without a doubt, an impact on the environment, and as we move through the world, I feel sustainability and travel need to go hand in hand. What I have also learnt is not all Ai is equal in its energy and water consumption, in fact, there are stark differences between some platforms, such as using smaller, specialised models which has minimal impact and avoiding large energy-thirsty platforms such as ChatGPT (I still have never used this) and also opting for companies committed to carbon neutrality. The reality is however, that AI is here and it's changing the way people book and plan travel and here's how. The travel industry has undergone a transformation in recent years, with AI reshaping how many plan, book, and experience their journeys. From personalised recommendations to real-time problem-solving, technology is making travel planning smarter, faster, and more intuitive than ever ......
