A lot of people will have dreamed of starting a clothing brand from quite a young age. The fashion world does have a certain allure, and in many ways, it’s now a relatively accessible dream - so long as you know how to prepare yourself properly. As I've dipped my toe into this world, I'd like to share my top 3 tips for success in your upcoming journey. From a diligent approach to market research to intelligent marketing, here’s how you can turn your dream into a reality. Know your niche As you’ll have probably already worked out by now, the clothing industry is somewhat saturated, to say the least. There are literally thousands of competitors in most niches, and in order to have a fighting chance of success, you need to really know your target audience. Before you start piling money into stock, websites and marketing schemes, you want to have dedicated a lot of time and effort to market research. Study your successful competitors, other brands in your target niche that have f......
