Side Street Style: Tips on starting your own business

Side Street Style

A family lifestyle, interiors & travel blog

20/04/2017

Tips on starting your own business





While the recession was not a pretty sight at all and many people were put under a lot of stress, some losing their livelihood, income and way of life in other respects society has certainly seen a rise in people starting their own businesses, being creative and pursuing their entrepreneur pursuits.

Both John and I are self employed although in very different fields, while I work from home and predominately online he has grown his clientele as a Barber and is now often booked up weeks in advance. While I don't need an office per say he does have a place of work in a barbershop and his marketing needs are different to mine although with some similarities as social media can be applied to so many businesses these days. 

If you have an idea, the will and are willing to take a calculated risk now really is the time to capitalise on a new and original idea and with so many platforms such as etsy and Instagram to take your business to new heights it's really opened the door to small businesses. 

If you have physical product or service starting small is best and selling online can be a great start but at some point you many want to expand on that and open a real life store which of course will provide you with more daily footfall. Having worked in a variety of stores and working my way up to manager in one which I found really interesting as I had been there from the start and had helped with visual displays and marketing I learnt many things.





1. You cannot under estimate the style and interior of your store. Wether its spacious or small and intimate you want to spend a lot of time designing your space in a way that aids what you are trying to put across to your customers and also hopefully attract people to share your store on things like Instagram which is such a powerful marketing tool.

2. Design a simple but eye catching logo and use a designer for your signage. Signage is so important and as you know what they say "first impressions count" and your sign is the first thing potential clients see. The same can be said with online stores, blogs and websites.

3. Information flyers, pamphlets and  Pavement signs are a great way to make the shop's presence known in the foot traffic that may occur on the block. Before the shop is open, use a pavement sign to advertise and convey the progress of the venue and keep passers-by apprised of what is up and coming.

4. Get involved with your neighbourhood - if you opt for a physical store than you need to take in account the location of it and what the neighbourhood is like and how you can connect with them and get involved. Here are some questions to ask yourself - Is this a neighbourhood of commuters?
Who is around the potential location? Do they live here or do they work here, or both?
What are the financial parameters of the area? Also having input from outsiders can be a really go things to hear what your direct customers want and expect from your service.

5. Don't be scare to take a risk just make sure it's a calculated one. It's very true that no matter what you decided to do you can succeed without trying and making things happen, just talking about starting your own business and actually putting the wheels in motion are two different things. Both John and I took risks to change from being employed to self employed. I took the chance when my maternity pay came to an end and I decided to not go back to work and dive into the unknown of working from home for myself. A year later John took a 6 month unpaid position which in the end did pay off but we weighed up the pro's and con's and had a small amount of savings behind us and just went for it, it was the best decisions we ever made.

If you are in particular looking to work from home I have written a post about How to Succeed as a work from home parent which offers some tips on how and what you can do from the comfort of your couch (or office space).





Associated post 

4 comments:

  1. These are some very helpful tips on starting a business. Thanks for sharing :)

    ReplyDelete
    Replies
    1. My pleasure and so glad you found the helpful

      Laura x

      Delete
  2. I've been a freelancer for 12 years now. I know how hard it may be sometimes.
    You've got some great tips on marketing and branding here.

    ReplyDelete
    Replies
    1. Thanks Lubka and well done for freelancing for that long

      Laura x

      Delete

Lovely comments

Related Posts Plugin for WordPress, Blogger...