Side Street Style

A family lifestyle, interiors & travel blog


The White Company comes to Cardiff

White company

If you love unique and crisp interiors, beautiful pillows and sheets, or wonderfully chic and stylish clothing than you have probably heard of The White Company, a luxury interior and fashion brand. So I was really excited to hear they were coming to Cardiff, it's great for a small city like Cardiff to have a good mix of high street, independent, thrift and designer stores, so when a high quality brand such as The White Company moves in to St Davids 2 it's always a welcoming sight. We were really excited to be invited to the pre-opening and have a little preview of what is too come from this luxury brand.

Luxury Boys clothing

When we arrived there was a really buzz to the place with everything laid out beautifully and with Jamie's Italian catering the evening the food was wonderful, John was an immediate fan of the squid as was I of the polenta chips, paired with champagne and a live string quartet it really was an evening with a difference.

Stuffed sweet peppers, so good

 I was drawn to the children's clothing straight away, such gorgeous pyjamas and jumpers and the bedding was too cute. John is a huge bedding and pillow fan and drifted straight over to there large selection of amazingly soft pillows.

The White company
John enjoying the food and beautiful wooden toys

I really had to hold myself back from buying all there kitchenware accessories, I loved the wooden salt and pepper holder and I am also a huge fan of greys right now so a lot of their big knits were also doing it for me, especially with the change in the season and with the store being dressed up in Autumn shades, I could see a lot of there things fitting either in my kitchen or wardrobe.

designer kitchenware
Lovely Kitchenware 

Luckily it was 20% on the night so instead of treating ourselves we picked up two things for Mr A's birthday which is later this month, a lovely shirt and Bulldog jumper which is perfect for winter and in my opinion super cute.

Bulldog jumper


  1. That jumper is very cute. I want to go back for that mint candle at some point.

  2. Me too, it was such a lovely smell

    Laura x

  3. Thanks for visiting my blog the other day, excited to check yours out! Your photography is beautiful!

  4. The wooden toy is beautifull as well as your baby clothes.

  5. What a lovely website you have! Perhaps you would like to check out a luxury brand that has just launched! Be A Part Of Sadie Hart.
    Take a look at the Jasmine & Patchouli candles, a wonderful fresh wild mint aroma that we are calling our Spring/Summer candle - or for now, take a look at the Sandalewood & Mandarin for an Autumn/Winter scent to your home.


Lovely comments

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