Side Street Style

A family lifestyle, interiors & travel blog


Eco Fashion love

So whenever possible I always try and support green campaigns, especially when it comes to Arthur, I feel much better knowing that he is wearing organic, fair trade or recycled cotton made in a sustainable way rather than not know where it came from - and possibly a sweatshop (often we don't know how our clothes are made). So this post is about highlighting 3 current campaigns from three very popular fashion labels.

H&M have been stocking organic clothing for a longtime although now they are really starting to expand the line. Everything in the Conscious Collection is made from environmentally friendly materials such as organic cotton and linen to recycled wool and plastic (for accessories). They are really showing other retailers the way forward with regards to being green, stylish and affordable and I have to say I am very impressed with their current collection.

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

More high-end brands are also getting involved with good causes such as Tommy Hilfigers Promise campaign which donates 100% of the profits from the collection towards the development of sustainable communities in Africa and so far they have raised more than £800 000. They have also been very clever in teaming up with celebs such as Katie Holmes to highlight the campaign, which of course is for an excellent cause. What I love is the colourful and ethnic design of the garments, being born in South Africa myself, they remind me of home and I love all the products, especially the sunglasses.

Eco Fashion
Katie Holmes supporting the Promise Collection

Tommy Hilfiger

Tommy Hilfiger scarf

Tommy Hilfiger sunglasses
When you think DKNY you don't immediately think sustainability but they have recently teamed up with Care - a charity that helps empower the women of uganda by securing long-term vanilla production in Uganda. Since the majority of the local vanilla growers in Uganda are women this campaign is set to help contribute to the improvement of their livelihood.

They are not trying to change the world but through small steps they are making a different. " A drop of vanilla in water from Uganda is the signature ingredient in pureDKNY


Eco Fashion

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  1. Thanks for sharing. I had never heard of the Tommy Hilfiger Promise campaign. It is great to see the designer brands trying to make a positive change.

  2. Thanks for the great info! It seemed like for a long time you could only find eco-conscious clothing through unknown brands. It’s good to know that high-end and easily accessible brands are joining in.


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