Side Street Style

A family lifestyle, interiors & travel blog


TK Maxx AW lovin

So on tuesday the fabulous people over at TKmaxx treated me and a few other lovely bloggers to an amazing lunch at Paramount, London. This restaurant has simply one of the best views across the city and was an awe inspiring setting for what turned out to be a wonderful fashion packed day. Had a chat with Sophia (of the TKmaxx TV fame) on how they select and buy the products for TKmaxx and the new labels that form part of their Gold Label - which includes Marc Jacobs, Versace, D&G, Moshcino

The food was incredible and the wine was flowing as well as the conversation, had a great chat to Pinkbow, Wolfwhistles, These Girls Turn heads and Fashion Pearls of Wisdom, it's always super to meet fellow bloggers in person, especially when you have followed them online. Pearl had the most amazing Chanel pumps on and gorgeous VWestwood Bag, major envy!

Dream plate

WOW view
After the lunch we strolled down Oxford St on our way to the Press Event of the AW selections for TKmaxx. They went for a circus theme and as soon as we walked in we where greeted with popcorn, big lollies and Top Hat mannequins. I know there is a preconceived notion that TKmaxx stocks mainly last seasons stuff and thats why their prices are lower but this simply is not the case and this year they have loads of amazing labels and current trends. They deal directly with the designers and brand owners and that's how they pass the savings back to the customers.
I really loved their Country Heritage line and Gold label (ofcourse) as well as their very preppy and on trend mens wear. I also learnt some new things about TKmaxx - one being that they are buying all year round, day-in day-out and deliver to stores on a daily basis so their stock is always changing, so literally everyday could bring something new and exciting to your wardrobe.

I heart Country heritage

I want this D&G dress!!

Mini Popcorn treats!
Me with some great dresses - I wanted all of them!!
I know some people are put off by the jumble element of TKmaxx stores but I think if you go in with the right frame of mind you will find some amazing things - so just open your mind and hunt for those hidden treasures!


  1. It was lovely to meet you! I had such fun. Thanks for the link - although it's actually Wolf Whistle :) x

  2. What an amazing post, I thoroughly enjoyed reading it & seeing your gorgeous pics. So lovely to meet you. Will be spending some time trawling your archives :-)

  3. Awesome post, I am glad you took photos of the lunch, I was too busy eating to even think of doing so ha ha! So great to meet you and everyone else, such a fab day xx

  4. Yep, I have several friends that are turned off by the "jumble element" of TKmaxx, but I think that is half the fun.


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